Produsage’, refers collaborative content creation where the user acts as a hybrid user/producer - Wikipedia, Flickr, Pinterest, Youtube; users act as both producer ad consumer. (Brun, 2007)
Dr Axel Brun(2007) identifies key principles of produsage:
1. Open participation, Communal Evaluation - Produsage is based on inclusivity and requires participation as many people as possible.
2. Ad Hoc Meritocracy - Produsage does not follow any traditional hierarchical structure and leadership is constantly changing, i.e. an 'adhocracy'. Project leaders emerge from the community based on the quality of their contributions.
3. Unfinished Artefacts, Continuing Process: Community based contributions means information is continually evolving. Looking back, threads can present a cultural ‘snapshot in time’.
4. Common Property, Individual Rewards - Contributors permit community use, adaptation, and development of their intellectual property, and are rewarded by the status capital they gain through this process.
While this free-for-all
sounds lovely - sure, everyone has an opinion, and the right to have one - but,
how accurate can this many thoughts and opinions be?
How can we
guarantee that what we are learning from is the truth?
According to Brun,
produsage assumes that other users will correct errors, and manage the 'truth'.
Do we trust the random 'others' who just want to give their two cents worth, and do we want this infiltrating down to generations, who may see this information as fact?
Community monitoring cannot prevent mistakes occurring, or inevitable disputes, or even deter the presence of negativity - in the form of 'trolls'.
I cannot help but think of all of the medical forums (yes, I have tried to self diagnose on occasion - who hasn't) where you find a plethora of answers, none of them good. In most cases your diagnonsense should be hypochondria… Apparently, Generation C (C- content creations) will be even more savvy (Brun,2007) Lets hope so!
But who cares about the truth?? I love the funny videos, memes and gifs !!
Lets just take a moment to acknowledge YouTube:
So…Can produsage hold any real power?
Stewart (2012) believes it does, but is worried by increasing corporations pushing onto the digital media scape, for money and business reasons and communication possibilities, the little guy (or blogger) is being 'drowned out’.
Produsage communities also have an important place in educating, changing and empowering the world, from YouTube videos which have been used educationally, to empower individuals, bring support and awareness to issues and illness’; to sharing information and updates for natural disasters, missing persons and other public awareness issues which are shared via official facebook, blogs, news bulletin comments and forums. But, navigating the path is increasingly challenging (Stewart, 2012)
References:
• Bruns, A 2007b, 'Produsage: towards a broader framework for user-led content creation', in Creativity and cognition: proceedings of the 6th ACM SIGCHI conference on creativity & cognition, accessed 29th January 2014<http://ezproxy.lib.swin.edu.au/login?url=http://dx.doi.org/10.1145/1254960.1254975>.
• Bruns, A 2007c, 'Produsage.org: from production to produsage: research into user-led content creation', accessed 29th January 2014, <http://produsage.org/>.
• Stewart 2012, 'what produsage is and why it matters', 3 July, viewed 8th February 2014, <http://theory.cribchronicles.com/2012/07/03/what-produsage-is-and-why-it-matters/>
Stewart (2012) believes it does, but is worried by increasing corporations pushing onto the digital media scape, for money and business reasons and communication possibilities, the little guy (or blogger) is being 'drowned out’.
Produsage communities also have an important place in educating, changing and empowering the world, from YouTube videos which have been used educationally, to empower individuals, bring support and awareness to issues and illness’; to sharing information and updates for natural disasters, missing persons and other public awareness issues which are shared via official facebook, blogs, news bulletin comments and forums. But, navigating the path is increasingly challenging (Stewart, 2012)
References:
• Bruns, A 2007b, 'Produsage: towards a broader framework for user-led content creation', in Creativity and cognition: proceedings of the 6th ACM SIGCHI conference on creativity & cognition, accessed 29th January 2014<http://ezproxy.lib.swin.edu.au/login?url=http://dx.doi.org/10.1145/1254960.1254975>.
• Bruns, A 2007c, 'Produsage.org: from production to produsage: research into user-led content creation', accessed 29th January 2014, <http://produsage.org/>.
• Stewart 2012, 'what produsage is and why it matters', 3 July, viewed 8th February 2014, <http://theory.cribchronicles.com/2012/07/03/what-produsage-is-and-why-it-matters/>
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